Wednesday, 14 October 2015

Identify- 'Plaid - itsu' (OUAN403)


This music video incorporates motion graphics, live action& pixelation. the themes that i can detract from this are corporate culture, neo-liberalism, and the sense that we are still in a patriarchal society.
the characters in the music video at times show exaggerations in their character that are subtle to begin with but progressively become more obvious to the audience, which inherently, are going to be fans of the artist who created the music.
There is a sequence in the video whereby the character doing the corporate presentation, is shrink wrapped, much like a piece of meat. this refers, i think, to the previous sequence of 'corporate suits' being dressed in pig masks. almost as if the message being communicated is that through they're greed (the pig representing greed), they have become the very product they are selling the video makes clever use of the synchronisation of the music, as towards the end of the music video the music hs glitchy effect sounds that, when combined with pixelation are effective at portraying the dark, self destructive undertones that are present in this piece of communication.
The video exhibits a restricted colour palette throughout the video to keep the theme of the video consistent.

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