Collaborative Practice - UK Greetings YCN Brief

For this brief I collaborated with Eva Gould - BA hons Illustration, The deliverables for this brief were a series of greetings cards, note pads, gift wrapping and gift bags.
The target demographic was adults of all ages and the theme of the deliverables that we decided to do was a cheese and wine orientated project with quaint illustrations that were simple and non intrusive/obnoxious. The reason behind the theme being cheese and wine is the theme had to be an activity that adults enjoy socially - we both thought that the theme that we had chosen worked well as an activity it is more about the social aspect of sitting down to enjoy food with friends etc.

Above are the preliminary sketches of the components that would make up each greetings card, notepad, gift wrap and gift bag. These I did myself.

Eva then drafted up some typography that would accompany the illustrations once they had been rendered further digitally.
The greetings cards were as follows: 'Happy Birthday' 'Thankyou' 'Congratulations' and 'merry christmas'

in addition to adding the typography to the appropriate card designs Eva also added some extra illustrations for the 'Merry Christmas' greetings card, some holly leaves to add to the festivity of that particular greetings card.

This Design board features all of the greetings cards, notepads, gift wrap/gift bag designs that me and Eva collaborated on.
Before Eva put these mock ups together of the actual products it was my job to scan in the preliminary drawings I had produced and render them digitally. I then applied these finished illustrations to the appropriate designs that I had sketched out in my sketchbook before hand. I also followed the same process when putting together the repeating patterns of the giftwrap/gift bag and notepad.